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R.E.M.-Automatic For The People
Artist: R.E.M.
Title: Automatic For The People
Format: CD/DVD-A
Genre: Rock
Label: Warner Bros.- http://www.warnerbrosrecords.com
Website: http://www.remhq.com
If a band is fortunate during their career, they are able to put together...
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How To Get State-of-the-Art Video Singles Cheap!
When it comes to promoting their new music releases, I have
found that most musicians only consider radio as the vehicle for
exposing their music to the public.
Rarely do they consider publicity, in the form of print media,
i.e., music magazines, weekly arts and entertainment
publications and newspapers as support tools to help support
their radio airplay (another subject I shall address shortly).
But, even rarer, is their consideration of the importance of
having videos for their singles. A video of your single, which
was once considered an optional luxury, is now a standard, vital
and necessary tool if you are going to compete with fellow
independent recording artists for media and consumer attention.
And, a video is even more important if you are going to compete
with major label artists. In fact, since having a video for your
single, particularly, your very first single from a new release,
is so vitally important, why would you even release a recording
without one in today's music climate?
To me, that is like a soldier going to war with only a handgun
while leaving his automatic weapon behind in his barracks.
But, perhaps, in your mind, you believe that it is still very
expensive to produce videos for your singles. Even more, while
you are likely an expert on producing music, you probably feel
like an amateur when it comes to video production. However, that
need not be the case any longer.
So, I am going to show you a no-brainer approach to easily
getting a video produced for, at least, your first single from
your new release, if not all of your singles.
=======================================
* Steps to Getting Your Video Singles Produced Cheaply *
1. After you have your mastered soundtrack, and have selected
your first single, you should then contact an area college,
university or art institute.
2. Tell the school's administration department that you need to
get in touch with its "broadcast journalism" department.
3. When you reach the broadcast journalism department, ask to
speak to an "advisor" or "department head."
4. Tell the advisor or department head that you are an artist
interested in getting a music video produced, and that you would
like to be put in touch with either a senior student or graduate
student who is majoring in broadcast journalism with, perhaps, a
concentration on "production" or "direction."
You may also want to stress your preference for a student who
has experience with having produced music videos already.
Depending
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on the size of the school, there will likely be
several highly qualified student candidates.
In most cases, you will find video producers or directors who
will want to work from a script, which includes a story line,
for your video single. If that is the case, and you are in need
of a script, I would like to direct you to MuBiz.com, which can
produce a video script from your single. See the below link:
http://www.MuBiz.com/services.html#Video_Scripting
You can also see a sample video script that I created for a
client at the below link.
http://www.MuBiz.com/vdoscript.html
5. As for the low cost of getting broadcast journalism students
to produce your video, in quite a few cases, these particular
students are already in need of videos for their class projects,
and yours just may be the one that will pique their interest.
This is a no-cost method, and you will often need to arrange
this setup one semester in advance.
In other cases, students may either own their film equipment, or
be able to borrow school equipment for production. And, in this
case, there may be nominal charges, however, these charges will
be very affordable.
The best thing about this particular scenario is that, while you
will get the best production knowledge from the student, as well
as your video produced with the latest technology, you cannot be
charged commercial rates, such as if you used a videographer or
related service that officially operated in a commercial status.
But, perhaps, the best thing about this avenue to take for
producing your video singles is that, not only will you be able
to bring your marketing and artist status up a notch by having a
video, you will now also have another product that can be used
two-fold:
1. For further promotion of your single
2. Able to sell another product on online music sales sites as
well as in retail outlets.
In some cases, you may also wish to offer it as a package deal
with your CD. Additionally, why not go a step farther by
incorporating it within your CD, placing it on DVD, as well as
making it available on video cassette for retailers and
consumer?
Note: Depending on the extensiveness of your production, most
videos can be produced and edited within two weeks, if not
sooner.
About the author:
Kenny Love is president of MuBiz.com, a multi-service music firm
providing radio promotion, media publicity, gig publicity and
business services for musicians. Get complete details at
http://www.myspace.com/kenlove
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